Fake news: Facebook cuts ads on complicit pages

HIGHLIGHTS:-

Company: The king of social networks continues his fight against the spread of false information by hitting the portfolio.


Main relay of the false information, Facebook tries to curb the phenomenon which parasites in particular the elections in several countries. A few months ago, the giant was launching its fact-checking tool.

It focuses on four areas: facilitating reporting by users, working with third-party organizations that are competent to verify information, informing the general public about the information that is being challenged, and limiting financial gains for those who misrepresent.

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Today, the king of social networks is looking at this last lever. However, propagating false information is not an end in itself. The activity is indeed lucrative. The social network promises to attack the perpetrators of these poisonings by limiting their financial gains. “This is why a disputed labeled information can not be converted into advertising or be the subject of a sponsored post” warns the social network.

“If pages repeatedly share articles that are considered to be false information, these pages will no longer be allowed to advertise on Facebook,” according to a post posted on the company’s blog on Monday. (…) They make the world less well informed and they start the confidence, “continues Facebook.

“We found examples of pages using Facebook ads to broaden their audience and disseminate information more broadly,” the social network said.

But Facebook is also accused of not doing enough. Germany thus threatened Facebook of sanctions if the social network did not take measures against false information and hate speech.//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js

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